A.G.A
Contracted by Arizona Golf Association to creative direct and photograph Justin Eldridge for an editorial feature showcasing him and his company, The Number Thirty Three, for the November 2024 issue of The Arizona Golf Insider.
Deliverables
Creative Direction
Art Direction
Social Strategy
Date
2024
Client
The Arizona Golf Insider
Industry
Sports & Entertainment
The assignment centered on capturing Justin Eldridge’s point of view as both a creative and entrepreneur, building a visual story that reflects the ethos behind The Number Thirty Three. The goal was to make the work feel as considered as the brand itself, without losing the ease and personality that define his approach.
I developed a creative direction that blends editorial polish with an easy, lifestyle-driven aesthetic—grounded in the look and feel of modern golf media while still giving the feature its own visual voice.
Pre-production focused on alignment: visual references, loose narrative beats, and location guidance that tied Justin’s story to place. This upfront work created a clear framework for how the images would live across both print and digital.
“With contributions from creatives like Christopher Leach and Michael Williams, our redesigned Arizona Golf Insider has now reached more than 60k mailboxes across Arizona.”
The Arizona Golf Insider
Senior Brand Advisor